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SÖNER Watches

  • Category Video Editing
  • Client SÖNER
  • Start Date 26 October 2021
  • Handover 04 November 2021
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Wan Soner - Legacy, Generation, and Personal Connection Slideshow

We were commissioned by Wan Soner, a distinguished Sweden watch brand, to create a captivating and emotionally resonant slideshow video. The client sought a visual narrative that would encapsulate the essence of their brand, with a strong focus on themes like legacy, generation, and the special father and son bond. They wanted to evoke a sense of originality in design and personal connections and requested a male voice-over in an American accent to articulate the brand’s message effectively.

Challenges & Solutions

The challenge was to blend storytelling with visually appealing design elements that would convey the core values of Wan Soner – timelessness, tradition, and family. Moreover, understanding and encapsulating the emotional depth of the brand’s legacy message was paramount.

We embarked on the project by thoroughly studying the initial campaign material provided by the client to gain a deep understanding of their message. The first step was crafting a compelling script that harmonized with the legacy and generational theme. This script was then brought to life by a male voice actor in an authentic American accent, infusing a genuine emotional connection into the narration.

The visual design of the slideshow was meticulously planned to reflect the elegance and timelessness of Wan Soner watches. Utilizing a combination of high-quality images, video clips, and motion graphics, We illustrated the journey of a father passing down a Wan Soner watch to his son. This sequence encapsulated the essence of heritage and the importance of meaningful connections.

Incorporating the company’s signature watch designs, We paid close attention to detail to ensure each timepiece was portrayed in its full glory. The transitions between slides were smooth, and the overall pacing of the slideshow was designed to engage the viewer’s emotions.

The final slideshow video achieved the client’s vision, successfully capturing the themes of legacy, generation, and personal connection. It instilled a sense of originality in design and effectively conveyed the brand’s values. The emotional depth of the narrative resonated with viewers, forging a stronger bond between the audience and Wan Soner. The video was widely appreciated, contributing to increased brand awareness and engagement. Click here to watch the Final Video.

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Client Feedback

The client was exceedingly pleased with the outcome, commending the video's ability to convey the brand's legacy and message effectively. They acknowledged the emotional impact it had on their audience and noted the video's role in strengthening customer connections.

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The Wan Soner - Legacy, Generation, and Personal Connection Slideshow project exemplifies the power of storytelling through visual media. It underscores the significance of understanding a client's brand message and translating it into a compelling narrative that resonates with their audience. This project serves as a testament to my ability to deliver impactful visual content that aligns with a brand's core values and objectives.